SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. It helps your website rank higher for relevant keywords, bringing in more organic (unpaid) traffic and increasing brand awareness.

SEO helps businesses attract potential customers who are actively searching for their products or services. It increases website traffic, builds trust, improves user experience, and delivers long-term results at a lower cost compared to paid advertising.

SEO works by optimizing website content, technical structure, and backlinks. Search engines analyze factors like keywords, page speed, mobile friendliness, content quality, and authority to decide where a website should rank in search results.

There are three main types of SEO:

• On-Page SEO – content, keywords, meta tags, and internal linking

• Off-Page SEO – backlinks, brand mentions, and authority building

• Technical SEO – site speed, mobile optimization, indexing, and security

SEO is a long-term strategy. Most websites start seeing noticeable improvements within 3 to 6 months, depending on competition, keyword difficulty, and the quality of optimization.